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Stakeholders dare FG on APCON appointment
IN BUSINESS – Marketing Niche BY Goddie Ofose, Lagos Heads of Advertising Sectoral Groups (HASG) met in Lagos and rejected unanimously the appointment of Ngozi Emioma as the Chairman of…
Multinationals Payment Terms May Kill Local Industry, Warns EXP boss
EXP Nigeria Chief Executive Officer, Wole Olagundoye, who runs the biggest experiential marketing outfit in Nigeria, speaks to GODDIE OFOSE on the challenges of practitioners, brand activation segment of advertising…
Digital marketing delivers precision in advertising
By DAVID AUDU There is an understanding now more than ever that the future of marketing is in the digital space. In this interview by DAVID AUDU, the CEO and…