News
UBA Deepens Brand Reach with ‘Naija Sends’ Service
Nigeria’s banking industry has evolved as a dynamic and vibrant one since the consolidation of 2005. Key drivers of the industry are innovation, skills, product development, and special service…
Marketing in 21st century is challenging, says ADVAN President
The 21st Century customers are global citizens resident in your neighbourhood. Many of them are connected to the internet and can compare company prices with competitors. You fail them they…
ADVAN awards announces two new categories
The Advertisers Association of Nigeria (ADVAN), a body of advertisers controlling over 85 per cent of N100 billion advertising spend in Nigeria has included Brand Journalists of the Year and…
Ad Agencies Tasked on Fast Changing Market Space
Experts say to succeed in today’s fast moving marketing environment, regular data on consumer trends and preferences by companies and advertising agencies help brands connect with consumers. DAVID AUDU…
Public Relations on Slippery Slopes
•40 PRCAN members can’t pay salaries, sack looms Public relations in Nigeria is on the ropes. Only eight out of the 48 members of the Public Relations Consultants Association…
Family Succession Not part of Our Business Strategy, says Shobanjo
Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with reporters on his 43 years in…
Films as Nation Rebranding Platform
The world is caught up in the fever of creating brands, through conscious and unconscious branding and rebranding. While some entities are successful, others post dismal results mainly due to…
Soaring Cap Efficiency and Etisalat’s Future Propositions
Matthew Wilsher assumed office as Chief Executive Officer of Etisalat Nigeria and looks to turn the telco’s growth curve even steeper. Having spearheaded the rollout of many services in…
Print Media Bounces Back with Advertising Spend
By Goddie Ofose The print media in Nigeria attracted N18.5 billion revenue from advertising in 2013, more than double the N9 billion in 2012. The figures are contained in…
TECNO: When a former “Counterfeit” Leads the anti-Counterfeit War
News behind the news is usually critical even those many often form opinion based on the “news.” But behind the recent news of seizure of counterfeit phones by SON at…