News
Ufot’s appointment excites advertising stakeholders
Relief was etched on the faces of stakeholders when SO&U Group Managing Director, Udeme Ufot, was announced Advertising Practitioners Council of Nigeria (APCON) Chairman last week, 18 months…
Dangerous political adverts: Does APCON still exists?
Observers of the 2015 electioneering communications are concerned about the pedestrian, combative, and insensitive language and style of several campaigns which portend a grave danger for Nigeria’s democracy and…
Digital Campaign and Views about Political Branding
Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All…
Growing Market Importance of Herbal Bitter Drinks
The Fast Moving Consumer Goods sector in Nigeria has become an easy prey for fakers and pirates. Everything is being faked, pirated or adulterated; not just luxury goods but even…
Digital broadcasting migration: Stakeholders to explore impact on advertising, TV viewership
As Nigeria prepares to switch over to digital broadcasting in June 2015, the Advertisers Association of Nigeria (ADVAN), the umbrella body for all advertisers that is expected to also receive…
APCON Vows to Eliminate Quacks in Industry
The Registrar of the Advertising Practitioners Council of Nigeria, APCON, Alhaji Garba Kankarofi, recently came down hard on quack in the industry to regularise their practice or be ready to…
Rebranding Tourism for Economic Development
For many years and decades, tourism or destination branding, has been identified as one of the most viable means of a country’s economic growth. Countries the world over, depend…
Kola Oyeyemi to Speak at Most Trusted Brand Awards
The stage is now set for the fifth edition of Most Trusted brand Awards billed to hold this weekend. Meanwhile, The General Manager, Business Development, Mr.Kolawole Oyeyemi has confirmed…
Kankarofi, Awosika, Adesina, to Speak at Oshogbo’s Tourism Conference
Plans have been concluded for the second edition of the Brand Journalists’ Association of Nigeria annual marketing conference in Osogbo, the capital of Osun State this week. To chair the…
Flat Volume, Inconsistent Marketing Tactics give Adetu away in Guinness
Seni Adetu, Managing Director/Chief Executive Officer of Guinness Nigeria, has been replaced with John O’Keeffe, an Irish. Senior Correspondent, GODDIE OFOSE, writes on what led to the exit…