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Marketing

Why African brands rank low in global rating

Why African brands rank low in global rating

Research institutions and agencies over the years have come up with rankings of businesses with a view of determining their brand equity, brand perception and brand trust among other ranking…

MAN Lauds BATN’s Operations, Calls for Diversified Economy

MAN Lauds BATN’s Operations, Calls for Diversified Economy

British American Tobacco Nigeria (BATN) has been lauded by the Manufacturers Association of Nigeria (MAN) for promoting high quality standards in its operating environment, consistent with international standards. This commendation…

Media Fuse, Dentsu Aegis Network Unveil New Partnership

Media Fuse, Dentsu Aegis Network Unveil New Partnership

THE frontiers of the Nigerian advertising industry got a boost last weekend with the announcement of a strategic partnership between a Nigerian agency, Media Fuse and a London based agency…

Ad Trend Reporting Won’t Kill Traditional Platforms, says Ozekhome

Ad Trend Reporting Won’t Kill Traditional Platforms, says Ozekhome

TINK Africa Chief Executive Officer, Franklin Ozekhome, is an avid adman. He has spent decades in the industry but instead of toeing the line of forerunners, he introduced an innovation…

Growing Market Importance of Herbal Bitter Drinks

Growing Market Importance of Herbal Bitter Drinks

The Fast Moving Consumer Goods sector in Nigeria has become an easy prey for fakers and pirates. Everything is being faked, pirated or adulterated; not just luxury goods but even…

2015: How Technology Will define Consumer market, trends

2015: How Technology Will define Consumer market, trends

The reality of technological innovation is here with us, and brands are tapping into it to increase market reach. DAVID AUDU takes a look at this trend and implications for…

Optimising Awareness with Unrented Media

Optimising Awareness with Unrented Media

Promotional items in branding are set to have their own share of the marketing budget. Experts believe that the  drive for  cost-effective platforms would guarantee emerging promotional mix a…

Public Relations on Slippery Slopes

Public Relations on Slippery Slopes

•40 PRCAN members can’t pay salaries, sack looms Public relations in Nigeria is on the ropes. Only eight out of the 48 members of the Public Relations Consultants Association…

Films as Nation Rebranding Platform

Films as Nation Rebranding Platform

The world is caught up in the fever of creating brands, through conscious and unconscious branding and rebranding. While some entities are successful, others post dismal results mainly due to…