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Advertising
Family Succession Not part of Our Business Strategy, says Shobanjo
Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with reporters on his 43 years in…
Guinness Seeks to own ‘Black’ in New Campaign
IN BUSINESS – Marketing Niche BY Goddie Ofose, Lagos Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several…
Shoprite Opens New Store in Ibadan
plans the retail giant has set as its target to have a flagship store in every city. The Palms Mall in Ibadan is the Persianas’ group latest development and the…
Digital marketing delivers precision in advertising
By DAVID AUDU There is an understanding now more than ever that the future of marketing is in the digital space. In this interview by DAVID AUDU, the CEO and…