The Chief Executive Officer of Kantar Millward Brown, Mrs. Ugo Geri-Robert is expected to deliver a keynote address at this year’s World Consumer Rights Day Celebration, an annual event organised by Brand Journalists’ Association of Nigeria (BJAN).The symposium is being organized as part of BJAN’s effort to join the rest of the global community to deepen discussions on issues affecting consumer with particular focus on the challenges of consumers in Nigeria.
The theme for the event is Building Trusted Brands: The Nigerian Experience will hold on Friday, March 15, 2019 at White House Hotel, Ikeja, Lagos.Guest discussants for the event include, Mrs. Folake Ani- Mumuney, Head of Marketing & Corporate Communications, First Bank Nigeria Ltd, Mr. Tope Asiwaju, Public Relations & Event Manager, De-United Foods Industries Ltd and Mrs. Cherry Eromosele, Group Chief Product & Marketing Officer, Interswitch.
Others are: Mr. Bolaji Okusaga, Chief Executive Officer, Precise Limited, Mr. Osita Aboloma, Director General, Standard Organisation of Nigeria (SON) and Mrs Sola Salako Ajulo, Founder/CEO, Consumer Advocacy Foundation of Nigeria (CAFON).Moderating the session is Clara Okoro, Chief Executive Officer of Brandworld TV, a renowned brand journalist and Immediate past vice chairman of BJAN.According to a statement issued by the association signed by its Chairman, Princewill Ekwujuru, the symposium is the decision of the association to join the rest of the world every year in celebrating consumers and also to deepen discussions on issues affecting consumers in Nigeria.
The statement read: ‘’Since 1983, the World Consumer Rights Day (WCRD) has been an awareness day, which is observed on March 15, every year. The day was set to mark the definition of consumer rights, as outlined by former US President John F. Kennedy.He was the first world leader to set out a vision of consumer rights and he also recognized the importance of consumers as a group. Kennedy gave the American consumer four basic rights: the right to safety, to choose, to information and to be heard.The WCRD was first celebrated in 1983 and became an important annual occasion for mobilizing citizen action and solidarity within the international consumer movement.’’
The day is an opportunity for promoting the basic rights of all consumers, demanding that those rights are respected and protected and protesting about the market abuses and social injustices which undermine them.The association will also use the event to inaugurate its new executives which were sworn in after a free and fair election that was conducted on Saturday, November 24, 2018 a day after its 6th Annual Brands & Marketing Conference in Lagos.