In line with its brand promise of engaging Nigerian youths creatively, flavoured drink, Sprite, has announced the comeback of its youth engagement platform, the Sprite Triple Slam.
According to the beverage brand, the reactivation of Sprite Triple Slam, an experiential activation platform hinged on three passions of youth- basketball, music and dance- is borne of the desire to encourage Nigerian youths to display their skills and dexterity inways that allow for true self-expression.
Senior Brand Manager, Flavours, Coca-Cola Nigeria Limited, Toyin Nnodi, said that “consumer insights reveal that Nigerian teens and youths desire a platform to express their emotions and key passions.
“We have therefore taken a decision to re-activate this property to provide Sprite consumers with an appropriate platform to express themselves.”
Nnodi revealed that this year’s activation will focus on town storms, awareness drives and freestyle performances in Basketball, Music and Dance in each of the seven University locations where the activations will be carried out. She also added that, “there will also be performances by popular artistes to give the audience a truly rewarding experience at the event.”
Shedding light on the timelines for the activations, Nnodi explained that the Sprite Triple Slam events will kick off this week end at the University of Benin, after which the train will make a move to the University of Calabar the following week and University of Ibadan subsequently.
She said the team will take a one week break, after which they will proceed to Enugu State University, first week of October, followed by River State University of Science and Technology, then to the University of Lagos, and Federal University of Technology, Owerri for the final stop of the 2015 activation. The activations will be held in each of the Universities every Friday.”