The new president of the Advertisers Association of Nigeria, ADVAN, Mr, David Okeme, has said his administration will focus on ensuring that the country becomes the centre of attraction as far as advertising is concerned.
Speaking with journalists after the annual general meeting of the association and election of new executive in Lagos recently, Okeme said, his executive will “shift the focus a bit and that shift will be moving from being a pressure group to an enabler of growth in the industry. There is a Nigeria market agenda that we have and we are going to leverage on it”.
He said Nigeria is the biggest economy in Africa and when you talk about advertising platform, people tend to go south of the continent but “this executive will work to make Nigeria the centre of gravity in advertising. These are real big ambitions and we will mobilise our partners to make this happen”.
Okeme lamented that about a million dollars is being spent every year on advertising, adding that “it is a very big investment but if you look at the kind of returns that we get, it shows that growth among our members is between zero and five percent.
According to him, with the high level of investment that goes into advertising, it was unfortunate that advertisers were not getting the desired returns promising that the association was ready to collaborate and deploy all that is necessary to ensure clients get the desired leverage, he promised.
“So one of the things that ADVAN will look into is how to leverage on the industry such that we can build greater efficiency in terms of advertising returns,”
The new executives take over from the immediate past President, Kola Oyeyemi. The new executives who were elected in a contest that pitched the Brand Building Director, Unilever, David Okeme against the Executive Director, Commercial, of Promasidor Nigeria, Onyekachi Onubogu, saw the former emerging with a slim margin.
Also elected to make up the new executive committee include Joan Ihekwaba, General Manager Marketing, UACN Foods, 1st Vice President, Bimbo Alabi, Marketing Manager, SoKlin 2nd Vice-President, Bukunola Ogunnusi PR & Advert Manager, Toyota Nigeria Treasurer and Samson Oloche Marketing Manager, Non-Alcoholic drinks, NB Plc Publicity Secretary.
The three Ex-offcios are Toruka Osandukwo, Head, Communications UBA, Osamede Uwubamen, Head of Corporate and Investment, Marketing and communication -StanbicIBTC and Ibraheem Awelenje Category Manager, Breakfast Cereals and Ediri Ose-Ediale remains the GM/Executive Secretary of the association.