Over 50 members of Brand Journalists Association of Nigeria (BJAN) will once again have the opportunity to undergo intensive training in the second phase of Katunga/BJAN training for media practitioners scheduled to hold on October 12, 2018 at Leola Hotel (Leadway Protea Hotel), Maryland, Lagos.
The training is designed as a partnership between Katunga Media Limited and Brand Journalists Association of Nigeria (BJAN) with support from the Lagos State Chapterof the Nigerian Institute of Public Relations (NIPR) to ensure that journalists reporting brands and marketing in Nigeria have adequate knowledge of the profession and better understanding that will help deepen the marketing communications industry.
The session with the theme: ‘Ensuring Effective Brand Protection And Projection In The Era Of Fake News’, will have Mrs. Folake Ani Mumuney, Group Head, Marketing and Corporate Communications, First bank speaking on ‘Identifying The Specific Impacts Of Fake News On Brands’.
Mr. Ikechi Odigbo, the Group Managing Director of DDB Lagos and President of the Association of Advertising Agencies of Nigeria (AAAN) will also speak on ‘Fake News And Its Effect On Brand Value, The Role Of Brand Custodians And Brand Reporters.’
Panel of discussants made up of industry practitioners and representatives from both online and traditional Media include Mr. Emeka Opara, Director of Corporate Communications & CSR of Airtel, Mr. Diran Olojo of First City Monument Bank (FCMB), Mr. Charles Aigbe, Head, Corporate Communications, Fidelity Bank, Mr. Sam Ibemere, Editor-in-Chief, Ripples Nigeria, Mr. Osagie Alonge, Pulse Nigeria, Ms. Mary Ikoku, Mrs. Bose Oke and others will ensure a robust engagement.
Speaking on the training, Chief Executive Officer of Katunga Media Limited, Mr. Joseph Edgar said that there is a need to bring together media practitioners in the areas of capacity building which will foster a better understanding among all the stakeholders in the industry with a view to deepen the market and to support corporate organizations and the government in providing robust reportage.