A Subsidiary of Dangote Group, NASCON Allied Industries, maker of Dangote conglomerate, has signed up its first brand ambassador, British-trained Nigerian celebrity chef, Zara Mustapha
Mustapha is the Chef Zeelisciousss, and she will be adorning the communication materials of the salt brand as brnd ambassador.
The unveiled brand ambassador, a senior faculty member at Red Dish Culinary School Abuja campus, would represent the brand and leverage her cooking creativity to meet evolving and very refined taste need of its consumers.
The Marketing Head, NASCON, Olufemi Ashipa, said that the company was excited at the partnership with Mustapha who he described not only an enormously talented chef, but also an outstanding professional who understands the role of food and meals and good flavour in bringing people together and building bridges across Nigeria.
According to him, the brand ambassador is one who continues to inspire young people on their path to self-discovery and fulfilment through cooking and the culinary arts.”
On her part, the company’s Executive Director Commercial, Fatima Aliko-Dangote, revealed that, as an ambassador, the Chef would play an active role in engaging with consumers, brand communications, and also through our product development and innovation process, we are indeed happy to have her on board”
Reacting to her unveiling, Mustapha, who has flare for spice mixes, expressed her sincere gratitude to management of NASCON Allied Industries Limited.
She said: “I am honoured, humbled and excited to become a part of the Dangote Family through as an ambassador committed to NASCON’s range of quality products. Dangote is not only a household name; it is a family brand in its truest form, catering to the needs of Nigerians across almost every sector.”
“Today marks a significant milestone in my journey as a chef, and I am excited about the opportunity to work with a household name in cooking salt, Dangote salt, the recently introduced Dan-Q seasoning range, Dangote tomato paste, and the latest addition, Dangote vegetable oil”
NASCON Allied Industries, a quoted company on Nigerian Stock Exchange, in 2014 consolidated on its leading market position and expanded its product offerings to include seasoning/stock cubes (under the Dan-Q brand name), Dangote tomato paste, and most recently commenced production and sale of vegetable oil.
The company also raised bar with its innovative refined salt packaging in 2015, with a shift from traditional yellow and red colours to a classy blue and white pack made of a stronger and more durable polymer that ensured a better quality product at all times