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ADVAN awards announces two new categories

ADVAN awards announces two new categories

The Advertisers Association of Nigeria (ADVAN), a body of advertisers controlling over 85 per cent of N100 billion advertising spend in Nigeria has included Brand Journalists of the Year and…

Ad Agencies Tasked on Fast Changing Market Space

Ad Agencies Tasked on Fast Changing Market Space

Experts say to succeed in today’s fast moving marketing environment, regular data on consumer trends and preferences by companies and advertising agencies help brands connect with consumers. DAVID AUDU…

Car Owners can now Earn Advertising Revenue!

Car Owners can now Earn Advertising Revenue!

Transit advertising is growing at a fast rate, creating competition for traditional media. The new fad in advertising is evolving from being a communication  wrap-around on company cars, mass…

Public Relations on Slippery Slopes

Public Relations on Slippery Slopes

•40 PRCAN members can’t pay salaries, sack looms Public relations in Nigeria is on the ropes. Only eight out of the 48 members of the Public Relations Consultants Association…

Family Succession Not part of Our Business Strategy, says Shobanjo

Family Succession Not part of Our Business Strategy, says Shobanjo

Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with reporters on his 43 years in…

Films as Nation Rebranding Platform

Films as Nation Rebranding Platform

The world is caught up in the fever of creating brands, through conscious and unconscious branding and rebranding. While some entities are successful, others post dismal results mainly due to…

Soaring Cap Efficiency and Etisalat’s Future Propositions

Soaring Cap Efficiency and Etisalat’s Future Propositions

Matthew Wilsher assumed office as Chief Executive Officer of Etisalat Nigeria and looks to turn the telco’s growth curve even steeper. Having spearheaded the rollout of many services in…

Print Media Bounces Back with Advertising Spend

Print Media Bounces Back with Advertising Spend

By Goddie Ofose The print media in Nigeria attracted N18.5 billion revenue from advertising in 2013, more than double the N9 billion in 2012. The figures are contained in…

TECNO: When a former “Counterfeit” Leads the anti-Counterfeit War

TECNO: When a former “Counterfeit” Leads the anti-Counterfeit War

News behind the news is usually critical even those many often form opinion based on the “news.” But behind the recent news of seizure of counterfeit phones by SON at…

Guinness Seeks to own ‘Black’ in New Campaign

Guinness Seeks to own ‘Black’ in New Campaign

IN BUSINESS – Marketing Niche BY Goddie Ofose, Lagos Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several…