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Films as Nation Rebranding Platform

Films as Nation Rebranding Platform

The world is caught up in the fever of creating brands, through conscious and unconscious branding and rebranding. While some entities are successful, others post dismal results mainly due to…

Soaring Cap Efficiency and Etisalat’s Future Propositions

Soaring Cap Efficiency and Etisalat’s Future Propositions

Matthew Wilsher assumed office as Chief Executive Officer of Etisalat Nigeria and looks to turn the telco’s growth curve even steeper. Having spearheaded the rollout of many services in…

Print Media Bounces Back with Advertising Spend

Print Media Bounces Back with Advertising Spend

By Goddie Ofose The print media in Nigeria attracted N18.5 billion revenue from advertising in 2013, more than double the N9 billion in 2012. The figures are contained in…

TECNO: When a former “Counterfeit” Leads the anti-Counterfeit War

TECNO: When a former “Counterfeit” Leads the anti-Counterfeit War

News behind the news is usually critical even those many often form opinion based on the “news.” But behind the recent news of seizure of counterfeit phones by SON at…

Guinness Seeks to own ‘Black’ in New Campaign

Guinness Seeks to own ‘Black’ in New Campaign

IN BUSINESS – Marketing Niche BY Goddie Ofose, Lagos Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several…

Stakeholders dare FG on APCON appointment

Stakeholders dare FG on APCON appointment

IN BUSINESS – Marketing Niche BY Goddie Ofose, Lagos Heads of Advertising Sectoral Groups (HASG) met in Lagos and rejected unanimously the appointment of Ngozi Emioma as the Chairman of…

Multinationals Payment Terms May Kill Local Industry, Warns EXP boss

Multinationals Payment Terms May Kill Local Industry, Warns EXP boss

EXP Nigeria Chief Executive Officer, Wole Olagundoye, who runs the biggest experiential marketing outfit in Nigeria, speaks to GODDIE OFOSE on the challenges of practitioners, brand activation segment of advertising…

Shoprite Opens New Store in Ibadan

Shoprite Opens New Store in Ibadan

plans the retail giant has set as its target to have a flagship store in every city. The Palms Mall in Ibadan is the Persianas’ group latest development and the…

Digital marketing delivers precision in advertising

Digital marketing delivers precision in advertising

By DAVID AUDU There is an understanding now more than ever that the future of marketing is in the digital space. In this interview by DAVID AUDU, the CEO and…