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Digital broadcasting migration: Stakeholders to explore impact on advertising, TV viewership

Digital broadcasting migration: Stakeholders to explore impact on advertising, TV viewership

As Nigeria prepares to switch over to digital broadcasting in June 2015, the Advertisers Association of Nigeria (ADVAN), the umbrella body for all advertisers that is expected to also receive…

APCON Vows to Eliminate Quacks in Industry

APCON Vows to Eliminate Quacks in Industry

The Registrar of the Advertising Practitioners Council of Nigeria, APCON, Alhaji Garba Kankarofi, recently came down hard on quack in the industry to regularise their practice or be ready to…

Rebranding Tourism for Economic Development

Rebranding Tourism for Economic Development

For many years and decades, tourism or destination branding, has been identified as one of the most viable means of a country’s economic growth. Countries the world over, depend…

Kola Oyeyemi to Speak at Most Trusted Brand Awards

Kola Oyeyemi to Speak at Most Trusted Brand Awards

The stage is now set for the fifth edition of Most Trusted brand Awards billed to hold this weekend. Meanwhile, The General Manager, Business Development, Mr.Kolawole Oyeyemi has confirmed…

Kankarofi, Awosika, Adesina, to Speak at Oshogbo’s Tourism Conference

Kankarofi, Awosika, Adesina, to Speak at Oshogbo’s Tourism Conference

Plans have been concluded for the second edition of the Brand Journalists’ Association of Nigeria annual marketing conference in Osogbo, the capital of Osun State this week. To chair the…

Flat Volume, Inconsistent Marketing Tactics give Adetu away in Guinness

Flat Volume, Inconsistent Marketing Tactics give Adetu away in Guinness

Seni Adetu, Managing Director/Chief Executive Officer of Guinness Nigeria, has been replaced with John O’Keeffe, an Irish. Senior Correspondent, GODDIE OFOSE, writes on what led to the exit…

UBA Deepens Brand Reach with ‘Naija Sends’ Service

UBA Deepens Brand Reach with ‘Naija Sends’ Service

Nigeria’s banking industry has evolved as a dynamic and vibrant one since the consolidation of 2005. Key drivers of the industry are innovation, skills, product development, and special service…

Promoting cultural tourism through brand experience

Promoting cultural tourism through brand experience

Cultural tourism has been a growing form of destination branding, and in recent times corporate brands have been identifying with such celebration in form of sponsorship for a holistic experience…

Marketing in 21st century is challenging, says ADVAN President

Marketing in 21st century is challenging, says ADVAN President

The 21st Century customers are global citizens resident in your neighbourhood. Many of them are connected to the internet and can compare company prices with competitors. You fail them they…

Optimising Awareness with Unrented Media

Optimising Awareness with Unrented Media

Promotional items in branding are set to have their own share of the marketing budget. Experts believe that the  drive for  cost-effective platforms would guarantee emerging promotional mix a…